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The New Marketing Rule: A Focus on Performance
Tuesday, June 22
2pm ET
Duration: 60 minutes
The long-awaited modernization of the SEC Rule 206(4)-1 (Marketing Rule) under the Investment Advisers Act of 1940 went into effect on May 4, 2021. The majority of changes that a firm will need to make in order to comply with the new Marketing Rule are performance related.

Join us for a detailed explanation of the specific performance requirements, how they differ from prior no-action letters, and what steps a firm should take now in order to be ready by the November 4, 2022 deadline.

You will learn:
  • Terminology – Definitions of the terms used by the SEC
  • Key considerations – Which changes should you be focusing on now?
  • Related, extracted, hypothetical, and portable performance
  • Net of fees – What fees should be reduced to get net returns?
  • Who does this change apply to?
  • Overlap with the GIPS® standards

If Tuesday, June 22 at 2pm ET doesn’t work, register now and we’ll send you a link to the webinar recording once it’s ready.

CFA Institute does not endorse, promote or warrant the accuracy or quality of SS&C Advent. GIPS® is a registered trademark owned by CFA Institute.

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